Month: January 2017

17 Jan

The Importance of Good Communication in Fundraising

Raising money for a good cause is a great thing, but people won’t know about it unless they are told. If they don’t know what you’re doing, they won’t be as excited about donating money. This is why it’s important that you have a way to deliver information to your target audience for your fundraiser. A marketing committee communicates what an organization does to help the community. Ensuring that there is a good communication between the organization and marketing committee is important for the following reasons.

Builds Awareness

Fundraising communications between an organization and marketing committee will ensure that the public understands the cause. When people understand the good that an organization is doing, they will be more likely to want to find out more, and tell other people.

Helps Create Effective Fundraising Programs

When the organization’s mission is clear, the fundraising team can come up with programs that help achieve goals. The marketing committee communicates how the fundraiser will achieve the goals to the public. This clear message is what makes many people trust and feel good about donating.

Establishes a Brand Identity

Organizations often receive donations from past donors. The ones that have a better chance of receiving repeat donations are those that have established a brand identity. They have a clear message about their cause, and that comes from the good communication across the organization. Repeat donors aren’t hearing one thing and then another. They are confident in donating because they know exactly what their money will be used for by the organization.

Includes a Call to Action

People must be told what to do after they hear about what your organization is doing for the community. It’s important this call to action is communicated, or many people won’t have the urge to donate.

By having good communication between an organization and public, fundraisers are much more likely to be successful. Start practicing effective communication by discussing the points here with your fundraising and marketing teams today.